Coley Parry - Founder / CEO

Personal experience with a chronically ill parent provided the motivation to develop FriendHealth’s platform and business model to bring efficient care into the home. Prior to founding FriendHealth, Coley was a tech and consumer Analyst with Centerline Investment Partners in New York City, where his focus was on capital-light business models with recurring revenue. Centerline was acquired by Kingdon Capital Management in late 2014, which provided the opportunity to start FriendHealth. Earlier in his career, Coley was one of the first five employees at Ridgetop Research, a boutique independent market research firm, which he helped grow to a team of over 40 in two years. Coley received a BA in Economics from Trinity College and an MBA from the Kelley School of Business at Indiana University. When not at work, you can find Coley training for the NYC marathon, planning his next heli-ski trip to Alaska, or trying to master the French Press.



Emily Rindler NP, MPH - VP Clinical Operations

Emily brings over a decade of direct patient care experience to FriendHealth, most recently as an adult primary care provider at Iora Health and Union Health Center in New York.  Her clinical practice has taught her the power of patient-centered, team approached value-based care. These clinics provided collaborative working environments where she utilized evidence-based guidelines to provide preventive medicine and care for patients with multiple complex chronic diseases. Emily is grateful to have found a calling early in her career by earning a Pre-med and Spanish BA from Tufts University followed by a BS/MS/MPH at Columbia University.  FriendHealth enables Emily to extend beyond the exam room and directly improve health outcomes of larger populations. She currently lives with her husband Max and son Sy in Westchester, New York and can often be found running outside and teaching/practicing yoga.



Fred Lindberg MD, PhD - VP Engineering

Fred joins FriendHealth after more than 4 years at Flatiron Health, where he was the Senior Director of Data Insights Engineering. Fred was responsible for the management and analysis of cancer treatment data to help clinicians and researchers gain insights that facilitate and improve patient care.

Prior to Flatiron, Fred was Senior Vice President at Experian Marketing Services and Chief Technology Officer at CheetahMail, where he led technology and product development from early startup through rapid growth and acquisition by Experian.

Before transitioning to the technology industry, Fred served as Assistant Professor of Medicine and Infectious Diseases at Washington University School of Medicine in St. Louis. As Assistant Professor, Fred led his lab in research on the role of CD47 in the regulation of immune activation. During this time, Fred also served as Attending Physician in Medicine and Infectious Diseases at Barnes Hospital, St Louis.

Fred has published numerous research papers on immune activation, antibiotic resistance and disease mechanisms in peer-reviewed academic journals including Science, Nature, and the Journal of Experimental Medicine.

Fred received his MD and PhD degrees from Umea University in Sweden. Following his internship, he completed a fellowship in Infectious Diseases at Washington University in St. Louis. He is the recipient of the Howard Hughes Medical Institute Physician-Scientist award, NIH RO1 and other research grants. Fred holds a license to practice medicine in Missouri and in Sweden. 


Sumi Nair, MPH - Head of Operations

Sumi joins FriendHealth after working at Privia Health in Washington, DC where she combined frontline practice operations and population health strategy expertise to successfully scale such tactics at the market-level. She also managed the transition to value-based care by cultivating strong physician and payer relationships. Her passion for healthcare stems from her time spent in academic research at Memorial Sloan Kettering and working as an EMT. She then went on to get her graduate degree focused on health policy and clinical variation, focusing on the impact of variation in per capita Medicare spending and its impact on quality of care in the US.

Sumi received her Bachelor of Arts at Hamilton College and a Master of Public Health at Dartmouth College. Her free time is spent homebrewing beer in her “cozy” NYC apartment and aspiring to be a dog mom.


Carla Perissinotto, MD, MHS - Clinical Advisor

Dr. Carla Perissinotto is an Associate Professor in the Division of Geriatrics and the first Associate Chief for Geriatrics Clinical Programs at UCSF. Early in her career, Dr. Perissinotto has emphasized the importance of high quality medical care to underserved populations, specifically the elderly. Using at-home primary care programs, where she has overseen a 60% reduction in inpatient admissions. Given her focus on holistic care for elderly patients through interdisciplinary teams, she has gained international recognition for her study on the adverse effects of loneliness on the health of older adults, as well as developed clinical programs in the inpatient and outpatient settings. Her research interests also include teaching primary care doctors on how to effectively recognize cognitive impairment. 

Dr. Perissinotto received her medical degree from Tufts University School of Medicine and a Master in Health Science at Johns Hopkins School of Public Health. She is board-certified physician in Internal Medicine, Geriatrics, and Palliative Medicine and has been in practice for over 15 years. She is in the Home Centered Care Institute’s Center of Excellence Faculty, and a frequent speaker on clinical programs for the elderly.